Two Brothers, One Idea, and a Whole Lot of Frost
Back in 2020, two brothers from a tiny farm town in Illinois were sitting around, cracking open some slim cans of seltzer. Brock had just come home from college for Christmas break, and he and his brother Mitch were hanging out — probably in a hot tub, because that's where the best ideas seem to happen. They grabbed a slim can cooler, then switched to a regular can, and realized they'd need a whole different cooler for that one too. That's when it hit them: why on earth does anyone need three or four different can coolers just to drink different things? There had to be a better way.
So they built one.
The Universal Buddy was born — the world's first can cooler that actually fits everything. Standard 12oz cans, slim cans, bottles, 16oz cans — all of it. One cooler, any drink, done. No more digging through a drawer full of mismatched sleeves. No more warm beer at a tailgate because your cooler didn't fit the can. Just grab your Buddy and go.
People caught on fast. Real fast. Within four months of launching, they were the number three thermocooler on Amazon. But what really blew things up was TikTok. The brothers started posting videos, and before long, their products were everywhere — millions of views, hundreds of thousands of followers, and a whole community of people who just got it.
Since then, they've kept pushing. The To-Go Buddy came next, then the Thicc Buddy, and a whole lineup of drinkware that actually solves problems instead of creating them. Because here's the thing — Brock and Mitch grew up on faith and family. That's never changed. They still run the company the same way. Treat people right. Make stuff that works. Don't overcomplicate it.
Today, there are over 100,000 affiliates selling these products, a VIP community that's 15,000 strong, and a TikTok following that keeps growing every single day. But at the end of it all, it's still just two brothers from Newton, Illinois, doing what they love and hoping you love it too. So if you're tired of juggling a dozen different coolers, welcome to the club. You're a Buddy now.